The Hooversound co-founder shows the world a “softer, emotive side” across the new release.
EP artwork (and co-creative direction) comes from SZNS7N boss LCY.
“160 Down The A406 is a product of wondering what the next stage of my life will be during 2020,” says the London born and raised artist in a new statement. “The two tracks represent discovery and they mean a lot to me as I feel like I am always searching for the new and unknown. I wanted for my first introduction musically to be different. I feel like I rarely show a softer, emotive side to the world and these tracks are supposed to be warm and forgiving. Something which wasn’t the case in 2020 for me. Although I had gained a lot, I also lost all my income and was feeling super isolated.”
“Producing for me was a way of dealing with all the anxiety and sadness that I had felt,” she continues. “I also went through a lot of self-discovery of what I truly wanted out of life and asked myself if I was truly happy with things. The outcome of this are two reflective tracks which feel full and fuzzy. They are supposed to make you happy. Like anything I do… I just want people to be happy and dance.”
This is coming after Sherelle announced her new music platform Beautiful. The label venture was launched with an aim to provide space and resources for Black and LGBTQI+ musicians.
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